For Alan · 2 October 2026

Ordinary Product

More fromopening day

Pick what goes on the client page.

13 to 17 are new: the episodes with all eight of the pieces you picked in them, whole. Still here to pick from: 10, 11, 5, 6 and the photos.

Nine more videos and a set of photos to pick from.

The episodes, with every piece you picked

In posting order. 13 and 14 have their own pictures all through. In 15, 16 and 17 your pieces are in and the first two have endings of their own; the rest of their pictures are next.

13 · How it started, its own pictures

Three of your pieces are in it, whole: the bag walking out, ORDINARYPRODUCT LONDON on a customer’s back, Not So Ordinary on the table. The new store walls sit under Youssef, Jana and Ali. The ending is its own: the day-one customer with the tee and the hoodie, a frame from the wall, a sign that is in no other video. The sound is untouched.

14 · Everyone’s favourite piece, its own pictures

Two of your pieces are in it, whole: he reads the cobalt crewneck (it opens Youssef’s answer; its first third of a second is soft, the way you cut it) and the boy at the golf tee (it opens the ending). New opening: Marwan and Youssef with the pants they talk about. The store’s wall on “what it is today”. The ending is its own: the palm tee, the Great Wall frame, their name on the wall band. The sound is untouched.

15 · In one word (Friday 9)

Your grey tee to the lens opens the ending, then their framed pyramid photo over the big ORDINARY on their wall, then their name. “You walk in” is on the new polo wall. The sound is untouched.

16 · Not So Ordinary couple (Tuesday 13)

Your Perfect Match piece is on “the nicest thing in life is love”. The ending is its own: along their wall of frames to the photo of the couple on the boat, then their name. The sound is untouched.

17 · More branches to come (Friday 16)

Your bag at the till is on “of course, as everyone knows”. Only that changed so far; its ending is next.

The new store shots, two more ways

10 and 11, as you saw them. 12, the tour, is on the client page now.

10 · The new look

A new short piece. It opens on the match cut you picked (six frames a picture, your shutter on each cut, landing on the OP poster), then the frames wall, the polo wall, the family photo and the rug, slow.

11 · The store, slow, with the new shots

The reel that is on the client page with five new beats in it: the frames wall, the family photo, the polo wall, the rug’s wordmark and the rug pulling out. Still plain cuts on the beat, nothing else. Five seconds longer: their name lands on the sound’s last phrase.

The announcement, two more ways

1, 2, 3, 4, 7 and 8 are on the client page now. These two and the photos are still here to pick from.

5 · With the reveals

The reel that is on the client page with three inserts cut into it: their sign building itself on the storefront, the golf print growing on the tee, the line typing itself onto the bag. Each one leaves the moment it has formed. It opens on their OP IN D5 cookies.

6 · The short one

The reel that is on the client page in under twelve seconds, for a story or an ad: the same opening, twelve beats of the day, their name on the phrase.

9 · Twelve photos of the people

Stills from the camera’s own frames: the sign, the team, the pieces in people’s hands. The full-size files are in the Desktop folder.

Photo 1 of 12
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Photo 9 of 12
Photo 10 of 12
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Photo 12 of 12